How to Tell Stories in an ADD world
A great video on social media and the power of story telling. Brought to you by Gary Vanerchuck. Beware: There's a fair amount of cursing.
01:23 - Stop storytelling like it's 2007 in a 2014 world.
03:27 - Social networks are the gateway drugs of awareness.
04:32 - The culture shift in story telling, from long-form to short-form.
05:27 - Google adwords down 15% over the last year.
08:10 - "Quality storytelling always wins."
09:14 - It's not just about the content, it's about the context.
10:29 - "The supply and demand of attention is completely out of control."
13:26 - Are we actually bringing them value?
I just bought Gary's book Jab, Jab, Jab, Right Hook. I'm sure I'll talk about it here once I read it.