tyssul.co | Design + Motion + Creative Direction
Design + Motion + Creative Direction

Folklore Design

Stop Throwing Spaghetti

So many people/companies ship all their bad, okay, good and great ideas, hoping that the market will determine what works, and drop the rest. They’re fond of the spaghetti analogy; throw it at the wall and see what sticks. The only thing is, that wall is your audience, and all that spaghetti you’re throwing at them is disrespectful of their time and attention. Curate behind close doors, and ship your best product(s), on a silver platter, to your core audience. Thats how you create and maintain a following. Quantity does not equal quality.